Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ...
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
dramatically fewer times than last week....,333 times this week, following 585,286 shares after its launch the previous week . A second ad from ... of times they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ... were not included in the count. 1. Nike 'my time is now' by Wieden ...
Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
to take advantage of location-based marketing without the having to invest time and money, while measuring ... connected online and when it comes to shopping they are actively seeking real-time offers that generate ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
rentals for the first time in March. Follow Sarah Shearman on Twitter @Shearmans ...
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
McEwan, acknowledging the concerns of Innocent consumers at the time, said people "recognise we do business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ...
Times drops paywall for Jubilee weekend
31 May 2012 | by Daniel Farey-Jones
The Times and The Sunday Times will throw their websites open and make The Sunday Times app...According to Times Newspapers, it is the first time the websites will offer free access since ... director, The Times and The Sunday Times, said: "To celebrate this historic occasion, we are opening up our ... and experience some of the many benefits of being a Times and Sunday Times subscriber." There will also be a ...
CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
the creepy interview with synthetic person David . And then, for the first time ever, an advertiser has ...
British Airways 'height cuisine' by BBH New York
30 May 2012
The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
websites and remove them from its search results. But the times are changing. There has been a lot ... just searching when they re online. So it s time to adapt again - or should that be pivot - and so ... marketing. In referral marketing the two parties know one another. It s time for a change. Affiliate ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
what this means for brands? The panel all agreed, it s time not to watch and wait, but test and learn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
