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SEC's recommendation impacts PR newswires

06 Aug 2008

could drastically impact the newswire business and shift the way IR and financial PR pros execute...have been the accepted mode to widely disseminate financial information. PR Newswire (PRN), though ... at the time, due to issues of fairness and simultaneity. With the recommendation looming, they are now in a ... with the changing times and the way the Internet and technology is being leveraged," Brodeur said. "But I don ...

Omnicom PR revenue increases again

25 Apr 2008 | by Nicole Zerillo

to its lack of significant presence in the hard-hit financial services or housing markets. Omnicom ...

Burson clients unaffected by Penn articles

16 Apr 2008 | by Ted McKenna

Times, the Financial Times and the Washington Post, as well as political-centric HuffingtonPost ... to criticism. We deal with that stuff all the time, he notes. There s misreporting about [our] industry all the time. Another Burson client, Century21, also agrees that what goes on with Penn doesn ...

Culver's nears firm selection

29 Oct 2007 | by Michael Bush

. It s time for a good review and analysis of our internal and external thought leadership, she said ...

A response that rises above the pack

29 Oct 2007 | by David Ward

. Deborah Brown, Peppercom s MD of strategic development, advises agencies to really take the time to answer ... stresses, It should be a part of your RFP process to find out [the reasons] every time you do not win a ... dialogue while preparing your responses Rush. There s rarely a first-mover advantage, so take time ...

NetApp finds strength in collaboration

29 Oct 2007 | by Ted McKenna

feedback. Marketing took on projects to refocus news about NetApp s financial results, image, and products ... consistent view of the company s messaging and timing. I couldn t imagine going back to two distinct ...

Solid staffing goes hand-in-hand with growth

29 Oct 2007 | by Michael Bush

moments of expansion. Once a full-time hire is made, getting that new staffer up to speed quickly ... should be aggressive about employee outreach at all times, not only during times of growth ...

PepsiCo SVP steps down after 20 years at soft drink giant

25 Oct 2007 | by Michael Bush

different path, but I feel this is the right time to jump into it. It s been a great ride here. Some of my ... with timely company, industry, and community news and updates. It also allows employees to submit feedback ...

Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

that kids expect. Halloween, as you can imagine, is going to be a difficult time for any particular brand ... on the enjoyment and tradition of the holiday, but at the same time, emphasize portion control. Mainstream candy ... that Halloween is still one of those times when people eat what they want and worry about it later. It s all ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ... you get involved and that can be more local or one time, a single event. That s very important because ... is longevity. Are you committed? On the cause event side, you can do that every year, but that s a one-time ...

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