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Cordis hires Edelman to handle consumer offering of stents

11 Dec 2007 | by Marc Longpre

Cypher, as the device maker attempts to market the stents directly to consumers for the first time.

Home Depot launches social-media initiative

07 Dec 2007 | by Irene Chang

Incentives, said it usually targets different mediums for campaigns, but felt it was time to throw its hat ...

Charmin rolls out new product with free restrooms

06 Dec 2007 | by Irene Chang

NEW YORK, NY: Charmin is once again offering public restrooms in Times Square, this time

Dell to form agency with WPP

05 Dec 2007 | by Keith O'Brien

, comprising all marketing disciplines and staffed with professionals, at least initially, devoted full time ... secretly wanted. They also felt it would ultimately be praised and emulated elsewhere. At the time ...

AAFP jumps into American healthcare fray

30 Nov 2007 | by Marc Longpre

need. The New York Times covered the summit, running a piece on the front of its business section ...

NetApp finds strength in collaboration

29 Oct 2007 | by Ted McKenna

feedback. Marketing took on projects to refocus news about NetApp s financial results, image, and products ... consistent view of the company s messaging and timing. I couldn t imagine going back to two distinct ...

Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

that kids expect. Halloween, as you can imagine, is going to be a difficult time for any particular brand ... on the enjoyment and tradition of the holiday, but at the same time, emphasize portion control. Mainstream candy ... that Halloween is still one of those times when people eat what they want and worry about it later. It s all ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ... you get involved and that can be more local or one time, a single event. That s very important because ... is longevity. Are you committed? On the cause event side, you can do that every year, but that s a one-time ...

Quality control

22 Oct 2007 | by Michael Bush

are going rather well for the world s largest restaurant company - its stock hit an all-time high in early ... and appealing as possible from the time the fruit is picked to the time it is packed and processed. The apples ...

Trendspotting keeps firms ahead of the pack

18 Oct 2007 | by Tonya Garcia

some extra time. Executives at Edelman agree that leveraging the power of a practice area ... -formal system called Trend Charmers, based on the idea that three time s a charm: If three people notice ... , by that point in time. But identifying trends is only the start. These trends next have to be woven ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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