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said. This is a really an unprecedented time for companies because of the immediacy and impact of new ...
When a parent recently complained about it to an activist organization, the Campaign for a Commercial-Free Childhood, the sponsorship grabbed national and international attention amid controversy over the obesity and junk food diets, reports The New York Times. The Consumerist writes that critics charged ...
affected by [breast cancer], Rampson said. Essays of 150 words or less can be submitted any time before ...
Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ... you get involved and that can be more local or one time, a single event. That s very important because ... is longevity. Are you committed? On the cause event side, you can do that every year, but that s a one-time ...
Relations Cause Survey was conducted at a time when CSR, cause-related marketing, and just plain old good will have become a societal standard and a corporate necessity. Perhaps more than any other time in recent ... and communications through the prism of financial success. Companies are beginning to clearly understand ...
of Liberty in preparation for its 1986 centennial celebration: Every time existing customers used their cards.... Slapping a logo on a product or presenting a big check in times of need is not enough. Consumers ...
the lives of those who take time to take part. This year s list was a mere 25. Next year, we d like to see ...
with targeted messaging, but those are not the norm. Many times, it may come down to a lack of a dedicated ...
is to connect with people where they spend a lot of their time - online. Originally, it was just creating Web ... people don t want to give their time, and they would rather get involved by giving a donation. The UCS ...
extolling their own environmental causes and concerns. It was only a matter of time, then, before green ... and had planted more than 2,200 trees. This was the first time we ve seen a major motion picture invite ... , Webber says. Building credibility takes time, she explains. We have to get our own house in order ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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