Chrysler's social-media site helps to drive comms in wake of strike
12 Oct 2007 | by Michael Bush
to General Motors, Chrysler has spent a great deal of time educating its employees about the industry ...
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Bear Stearns tells its sub-prime story
15 Nov 2007 | by Keith O'Brien
investigative reporters and investors determine how much time CEOs are spending on the links. ...
Put public's interest first in a crisis
11 Oct 2007 | by Jason MacDonald
of action today, were revolutionary for their time. By pulling its product from store shelves and taking a financial hit (estimates put the cost of the recall effort alone at more than $100 million) Johnson Johnson sent consumers a message: your safety is our priority. That paid dividends when the time came ...
Latest FCC fines place VNRs in the spotlight
10 Oct 2007 | by Hamilton Nolan
on CN8 ( PRWeek , October 1). This is the first time the FCC has made that argument, said Diane ... in practices to its members at the present time. The CMD reported more than 100 VNR episodes to the FCC, which ...
LaSalle Bank and marathon organizers stumble in Chicago
10 Oct 2007 | by KD Paine & Partners
. The story made headlines in a number of highly visible publications such as the New York Times , Chicago ... in their coverage, giving equal time to both sides. The bloggers and other social media outlets were decidedly more ...
Blackwater incident sheds light on crises
09 Oct 2007 | by Matthew McGevna
difference between a financial crisis like bankruptcy and a company that s immediately involved in loss ... . It s a factor of time and commitment. But a company like Blackwater could be in one of those unusual ...
Countrywide initiates effort to counter critics
05 Oct 2007 | by Hamilton Nolan
CALABASAS, CA: Countrywide Financial, the beleaguered face of the subprime mortgage meltdown...financial troubles, it has been the target of widespread criticism for its loose lending practices. Last ...
Following regulations vital to financial work
04 Oct 2007 | by Aarti Shah
on companies to be transparent about their financial dealings, it's also put a brighter spotlight on their PR...Working in the financial sector, PR pros often confront tricky situations ranging from having a client courted by a publicly traded company to getting access to a corporation s financial report before ... corporation, or is entering into a major agreement with a privately owned company, these are the times its PR ...
External image repair needs to start in-house
04 Oct 2007
What tends to get lost is the key role internal communications plays during these crises. The mortgage and real-estate industries may have taken more of a beating in the consumer and financial press ... about layoffs and companies closing their doors. Countrywide Financial, the largest mortgage-home lender ...
More from GM's Tony Cervone on the strike
02 Oct 2007 | by Michael Bush
. Often times it s easy to get a bit myopic in your own world and then try and infer it s the most ... working on for a long time. PRWeek : How did those meetings take place? TC: From an internal ... . There s a couple of times a year you may do a big employee meeting but most of the time it s small groups ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
