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MySpace makes more space for musicians

According to the New York Times , MySpace will use the program to start positioning itself as a top destination for buying exclusive musical performances. The new program will probably contribute to MySpace s declining reliance on third party ad systems and Google for revenue. MediaWeek reports ...

Positive thinking

Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ... you get involved and that can be more local or one time, a single event. That s very important because ... is longevity. Are you committed? On the cause event side, you can do that every year, but that s a one-time ...

Quality control

are going rather well for the world s largest restaurant company - its stock hit an all-time high in early ... and appealing as possible from the time the fruit is picked to the time it is packed and processed. The apples ...

Constant motivation spurs staff productivity

tenure. There are times when even an agency's brightest stars seem to lack ambition, become disinterested...creativity, with more than 60 different meeting places, he says. People spend much less time ...

Power List sets benchmark for an evolving PR industry

the lives of those who take time to take part. This year s list was a mere 25. Next year, we d like to see ...

NRF sees reward of ongoing dialogue

The winter holiday season is the busiest time of the year not just for retailers, but also ... , such figures aren t just interesting trivia; they re a window into the state of the US financial health ... communications, recalls an article in the LA Times about consumers upset with a return-policy change at a large ...

Sifting through the information overload

outages. Real-time alerts allow you to correct mistakes in the same news cycle, he explains ...

Cornerstone's James helps clients think young

Stevens - right around 98, 99, not the best time to be doing Internet, he says. He then was a founding ... and Cornerstone, which were his clients at the time, approached him about moving in-house there to handle PR ...

Products and Tools this week

in times of group notification needs. For instance, an event notifying all press representatives with directions (change thereof), timing of events, and event information generated throughout the event. What ... client s target audience spends meaningful time. As an example, for a consumer products client of ours ...

Measurement's importance, mobile tour planning, more

. By 2050, they re projected to be 24% of the US population. They also spend more time with radio than ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.