Hispanic outlets expand in size and reach
07 Aug 2008
time between pitches and coverage in ethnic media was much more prevalent and could take up to a week ...
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Op-Eds remain window to influencers
07 Aug 2008
NEW YORK: A review of nearly 400 Op-Eds penned by academics in The New York Times, The Wall Street...The study showed, for instance, that 93% of the Op-Eds reviewed in The Times agreed ... an issue on the left, The Times is better than The Journal , and vice versa, Sommer noted. Other ... major newspaper like The Journal or The Times continues to offer a valuable opportunity to reach ...
Showtime offers eco-friendly judging
13 Feb 2008 | by Adrian Brune
Richard Licata, executive vice president of corporate communications for Showtime. This time of year ...
MEDIA ANALYSIS: CNN takes gamble with unfiltered site
13 Feb 2008 | by Marc Longpre
It has been some time now since we first caught wind of "citizen journalism," a trend that seems...by press time. I think our temptation is to say this is a great idea or a horrible idea, says Kelly ...
Celebrity mags pull through a slump
12 Feb 2008 | by Matthew McGevna
magazine sales, according to the New York Times....to the Times, with a circulation of 3.6 million, however, that number is down 3.5 percent after celebrity ...
ANALYSIS: Endorsements retain electoral prestige
05 Feb 2008 | by Marc Longpre
Clinton back in October, so it had enough time to organize its ground operation for her candidacy ... the news cycle for a day or more. Mathias points out that the Obama campaign timed its one-two punch of Caroline and Ted Kennedy to perfection, when Caroline published an Op-Ed in the Sunday Times and her uncle ...
News lags on '08 gender, race reports
31 Jan 2008 | by Aarti Shah
, for the first time in US history, presents both a woman - Sen. Hillary Clinton (D-NY) - and a black man - Sen
Market news focus is shifting style from Wall St. to Main St.
31 Jan 2008 | by Alexandra Bruell
to expand the paper's non-business reporting, according to The New York Times....The Times reports that in recent years, with the addition of ads aimed at consumers, the Journal has expanded its lifestyle and consumer reporting. Now, Murdoch says he wants to expand coverage ... . This week, TheStreet.com will launch MainStreet.com, an extension of its financial reporting into coverage ...
Target to reconsider media policies
31 Jan 2008 | by Keith O'Brien
department. Criticism of the company, including coverage in The New York Times, stemmed from a policy ...
PRWeek webcast discusses challenges of business news
23 Jan 2008 | by Adrian Brune
by BurrellesLuce.In an age when financial journalists are moving away from traditional print to the blogosphere ... solely on the wsj.coms of the world to get their messages out. Smaller financial sites like seekingalpha.com have emerged as a less-journalistic means of gaining financial information, though no less ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
