Radio rater spurs critics
16 Nov 2007 | by Hamilton Nolan
greater number of stations than they recorded in the diaries. NABOB did not comment before press time ...
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P&G unveils 'My Black is Beautiful' campaign
29 Nov 2007 | by Michael Bush
, but that they spent at least three times as much as the general female population. We want to build more credible ...
CAIR creates guide to improve media portrayal of US Muslims
16 Nov 2007 | by Ted McKenna
the financial support needed for the initiative given the level of concern by Muslims about their media image ... does not respect women s rights, and that all Muslims are Arab. CAIR has been active for some time ...
Dyed fountains highlight Showtime's 'Dexter' effort
28 Sep 2007 | by Randi Schmelzer
would be installed just for a day: In Times Square, for example, a 15-foot Dexter fountain appeared ...
Measurement's importance, mobile tour planning, more
24 Sep 2007 | by Irene Chang
. By 2050, they re projected to be 24% of the US population. They also spend more time with radio than ...
FNF expands minority home-ownership push
20 Sep 2007 | by Tonya Garcia
to spur home ownership in minority populations in California, Fidelity National Financial (FNF) has taken
Hot off the wire
17 Sep 2007 | by Tonya Garcia
and financial climate....for financial disclosure. We have an infrastructure that works, that s time-proven, says Michael Lissauer ... RSS feeds before pushing the information through the usual channels. Ready or not, the time ... . Part of the reason for the industrywide confidence is the amount of legwork financial disclosure ...
Festival's media outreach efforts draw sell-out crowd
11 Sep 2007 | by Aarti Shah
was featured on the front page of the AJC five times. Media impressions hit more than 260 million, compared ...
Reaching out to Hispanics in the US, book publicity, more
10 Sep 2007 | by Irene Chang
, controlling almost $700 billion in personal income by that time. As the Hispanic market continues to rapidly ...
Crafting a diverse message for radio
03 Sep 2007 | by Tonya Garcia
with financial services, and anything related to the family. As a general rule, ANRs (which, in words, amount ... . The increased time and more personal nature of RMTs also add to their appeal. Of course, all radio campaigns ... news and music Focus on issues related to health, family, financial services, and entertainment Use ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
