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CDC selects Ogilvy for $3.3m task targeting America's youth

partnerships with retail outlets and other places kids spend their time. One of our goals is to reach youth where they are, whether it s a school or somewhere they are spending their free time, Boyle said. She ...

Addressing the detractors

learn it s not better. Some times we learn its worse, and then we don t do it anymore. LaPlaca says ... for a long time and sometimes we ll make decisions that might be based upon what they re saying, and other times we won t. ESPN also plays very close attention to what its fans think and maintains a ...

Retirees influence shareholders

voted for it. Coverage included The New York Times, Wall Street Journal, Baltimore Sun, Pittsburgh ... of this effort. The association has been committed to shareowner stakes for a long time and has well ... the agency and the association. And the timing was good, as executive compensation has persisted as a ...

Atlanta: The star of the Southeast

in the midst of trying times. The city s urban renewal not only buoys agencies real-estate practices (which ... host of financial, tech, and industrial companies. That makes for a potent mix of corporate ...

TCFV starts online effort to fight teen dating abuse

.myspace.com/ntdah , has acquired over 200 new friends since the relaunch of the TCFV teen dating abuse site. Financial ...

After50 to target boomers

healthcare, adult living, legal, financial, and other areas targeted to this demographic. Some of its clients are financial services firm Seger Elvekrog and Elder Law Solutions. About a year and a half ago, we looked ...

Hemby brings experience, passion to pet project

, it had amassed 35,000 individual members and more than $200,000 in financial support. From its onset ...

Hughes tackles a shaky image

to counter extremism and try to prevent young people from being radicalized. For the first time, public ... news. So we have created a news center at the State Department where we monitor on a real-time basis ... where we monitor on a real-time basis the major media of the world. So I can walk downstairs and see ...

Cocktails by Jenn positions its drinks as party accessory

We wanted to get our target audience, women 25- to 45-years-old, talking about Cocktails by Jenn as the premier ready-to-drink martinis that they can use to celebrate good girlfriend time together, said Lori Logan, marketing manager for Barton Brands, which owns Cocktails by Jenn. IDEA: With the opening ...

Casio courts youth with new 'YouTube camera'

this exclusive time because I m sure this is something other camera companies will be taking on, she noted ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.