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Understanding the customer journey

in the market (an average of 11 times in two weeks) compared to banks (an average of four times in two weeks).The all-category average was just over six times. Share of media encounters Source: Outdoor ...

Jubilee spirit unites the nation

the Jubilee weekend is to spend time with a partner (39%) closely followed by visiting friends and relatives ... catching up on housework. Over half agree that the Jubilee will let them spend more time with family ... that the capital feels towards the Queen, Londoners are most likely to spend the extra holiday time with family ...

Think BR: Are you managing what you measure or measuring what you manage?

journey mapping we isolate the pivotal moments that matter for customers and at the same time build ...

Brand barometer: Foot Locker's latest viral campaign reviewed

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ... and encourages the user to watch more than once. There is no time to overwhelm the audience. It has all ... ://viralvideochart.unrulymedia.com/chart_keyword/Ones_To_Watch_30-05-12?format=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor ...

Tourist numbers to dip before Olympic boost

just before the games simply means that tourists are choosing to travel around the peak time to avoid ...

BlackBerry maker confirms 'significant' job cuts amid review

, with Heins warning that "our financial performance will continue to be challenging for the next few quarters ...

Phones4U horror spot tops 2011's most complained about ads

" and considered its post-7.30pm time restriction to be "appropriate". Caspar Nelson, head of brand ... was another Phones4U creation, this time for a poster of Jesus Christ celebrating "miraculous deals", which ... and truthful", during which time it estimates it has received nearly half a million (431,100) complaints ...

Consuming the digital Olympics

will they blame? Audiences will have an unprecedented choice of video experiences at any one time, from ... Games, in 2008, UK viewers used video on demand and red button technology to help overcome the time ... through its site. But this time the primary benefit may be setting one s own sporting agenda as a way ...

Think BR: Accessing the Olympic pound

Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs ...

Northern & Shell to unveil £40.2m post-tax profit

Financial results to be published by Companies House later this week are expected to show ... in 2010 according to its previous financial results . A spokesman said the increase was actually ... for 2011. In 2010 it reported a pre-tax profit of 30.3m, which was three times the amount it made in 2009 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.