CAMPAIGNS: CMC begins move to grow cranberry demand in the US
02 Dec 2002 | by JOHN N. FRANK
such as Germany and Japan, and wanted to raise the visibility of cranberries in the US as well. Strategy ...
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CAMPAIGNS: Inviting approach helps Amstel Intl. kick up awareness
08 Dec 2003 | by Eric Arnold
of the tournament and the final itself. Strategy For the 2002 final between Real Madrid and Germany's Bayer ... of their turnover at that time." Future The 2004 final, to be held in Gelsenkirchen, Germany in May 2004 ...
CAMPAIGNS: Cork industry puts the screws to tainted-wine theory
11 Nov 2002 | by ERIC ARNOLD
-consuming regions: the US, UK, Australia, Argentina, Chile, France, Italy, Spain, Germany, and South Africa ...
MS&L tapped for Planet Beer work
05 Aug 2002 | by HOLLY WILLIAMS
Europe, specifically targeting the UK, Germany, and Spain. MS L corporate director Nick Giles leads ...
INTERNATIONAL CAMPAIGNS: Food PR - Heinz feeds talents of Germany's youth
30 Jul 2001 | by LARRY DOBROW
Client: H.J. Heinz Ltd., Hamburg, Germany PR Team: Edelman Public Relations Worldwide, Hamburg, Germany Campaign: Wake up the Heinz in you! ("Weck den Heinz in Dir!") Time Frame: January-March, 2000 ... the PR push, Heinz ketchup had been selling briskly in Germany, passing Kraft two years ago to claim ...
Canada's Apex to help grow US peanut business abroad
16 Jul 2001 | by JULIA HOOD
in the US, focusing instead on the exporting markets, including Mexico, the UK and Germany. A primary ...
Cohn & Wolfe fattens up with dollars 2m plus in new accounts
04 Jun 2001 | by ROBIN LONDNER
and agriculture company was created in December 1999 by the merger of Hoechst AG of Germany and Rhone ...
CAMPAIGNS: Branding PR - Teutonic tonic on US bus campaign
22 Jan 2001 | by JEANNIE MCCABE
Client: Jagermeister (Wofenbuttel, Germany)...Client: Jagermeister (Wofenbuttel, Germany) PR Team: Sidney Frank Importing (New Rochelle, NY) Campaign: Spot the Jager Bus Time Frame: March 2000 - ongoing Budget: dollars 1,000,000 a year (first year included bus purchase). Jagermeister is a renowned liquor in Germany that is used ...
DIARY: Brew site sets up global pub cams
20 Mar 2000
been installed in pubs from New York to Germany, and suds-lovers can access them through the site ...
INSIDE THE BELTWAY: With its leading brand at stake, Coke should have played a more skilled crisis game
12 Jul 1999 | by FRANK MANKIEWICZ
and stopped production at two bottling plants, France had closed one plant, Germany another, and Holland had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
