SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
, France and Germany, and is keen to create a more consistent marketing approach in traditional ...
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Goodyear launches £30m media pitch
31 May 2012 | by Katherine Levy
will be developed by Leo Burnett Germany through its Frankfurt and Berlin offices. ...
Audi 'pacesetter' by Kempertrautmann GmbH
06 Mar 2012
The 30-second ad will air in Germany and run in UK cinemas in early March, alongside a print campaign with three different motifs. A version that is being converted into stereo 3D will be shown in German cinemas from late April. ...
Leo Burnett lands Goodyear Dunlop
01 Mar 2012 | by Sara Kimberley
The agency won the account after a pitch process. The incumbent, Leagas Delaney, has worked on the business for 13 years and is not expected to continue working with Goodyear. A campaign for the brand will be developed by Leo Burnett Germany through its Frankfurt and Berlin offices. The German offices will act ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...
Greenpeace offers £5,000 budget to create anti-VW ad
06 Sep 2011 | by Matthew Chapman
September at the Curzon cinema in Soho, London, and will run it across the UK, Germany, France and Belgium ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
The new campaign, which will be rolled out across the continent's principal markets, including the UK, France, Germany, Switzerland and Italy, forms part of a plan to increase brand awareness. Infiniti launched its first models on the North American premium car market in 1989 but its official ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...
Vauxhall partners with Europcar to launch electric vehicle
15 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The company intends to introduce the Ampera to the European market as a rental car, aiming to help expand the use of electric mobility and boost its position as a "trendsetter". The General Motors-owned brand has signed a deal with Europcar to launch the vehicles across Europe, starting with Germany ...
Vizeum lands consolidated £23m BMW media account
30 Jun 2011 | by Katherine Levy
markets France and Germany. The UK media review followed a review of its creative arrangements last ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
