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Public Sector: Childminders like the offer of free milk

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness of the Government's free milk scheme through social media channels including Facebook, Twitter and a dedicated blog ...

Industry bodies slam Arcadia for failing to pay PR interns

-and-large the PR industry is treating interns in the right way, although there s still some way to go. The PR ... on to get full-time permanent positions in your organisation? , When did you stop having unpaid PR interns ...

Octopus Group's Sciplino calls for fightback against reverse auctions

covered reverse auctions, the process by which some big pitches are carried out in which agencies bid ... the product we re offering, which is a real shame. At some point the industry should make a stand. Other ... that agencies are not being given enough time to deliver pitches, with Sciplino stating that agencies should get ...

Chime's newly launched Good Relations Group 'will be top ten PR agency'

some issues in public affairs, which we ve experienced. He added that the agency would ...

Anthony Hilton: Put comms first in pay negotiations

and almost none get their heads chopped off in public. It is unprecedented for four in a row to have ... 's not going to change unless the need to communicate gets priority. This means that if part of a pay deal presents an impossible challenge, then that part of the deal gets removed. But the catch is that many ...

Comms bosses accuse the Government of dragging its feet on register

said, adding that Cabinet sources have also suggested a bill would not get through. CIPR director ... and white paper will then be published during this session of Parliament. It is important to get ... the plans and urged the Government to 'get on with it'. Harper retorted that 'rushing forward with ill ...

PR professionals urged to show caution over correspondence with media

was to become public at some point. Amanda Pierce, MD and chair, corporate crisis, Burson ...

Gavin Devine: Ready to take on the big boys

couple of years, Gavin's had a big job to do and I believe the business is now getting the fruits of all ... won't get you far. Showing that you are quietly and efficiently effective will take you a long way ...

Is the pitch process better in the ad industry?

hours are considered. In a hyper-competitive industry, some agencies are prepared to shoot almost a ... about not getting into profit on a client for a year because of the pitching costs. So a good agency ...

Citizen appointed to launch Virgin Pure water purification products

a massive noise across all media platforms but then getting them to change their behaviour ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.