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SEC's recommendation impacts PR newswires

06 Aug 2008

to adhere to regulatory policies without using some of the more traditional methods. The use of the Web ...

Burson clients unaffected by Penn articles

16 Apr 2008 | by Ted McKenna

political blogging two weeks ago, some clients of Burson-Marsteller's claim that they barely noticed.

Culver's nears firm selection

29 Oct 2007 | by Michael Bush

Barbara Behling, director of PR at Culver s, said one agency will be selected to handle all three services for the company. Our incumbent, Jacobson Rost, handled all three and we found there are some efficiencies to having them in the same shop, Behling said. Culver s will look for the selected agency ...

A response that rises above the pack

29 Oct 2007 | by David Ward

participating. Given the often limiting guidelines of an RFP, some agencies may be tempted to stretch whatever ... the guidelines. You do not want to get disqualified be-cause your RFP is 32 pages when the guidelines [call for ... months before a PR agency finds out its fate. But even if your firm does not get the account, Brown ...

Solid staffing goes hand-in-hand with growth

29 Oct 2007 | by Michael Bush

. Just getting a new account fully staffed while managing a current roster of clients, or adding ... of freelance employees who can take long-term assignments while you are looking to get the right team in place ... moments of expansion. Once a full-time hire is made, getting that new staffer up to speed quickly ...

NetApp finds strength in collaboration

29 Oct 2007 | by Ted McKenna

. When you tell employees they need to gear up for 30% growth and you get 22%, that s still phenomenal ... list of action items for the staff to do, preventing them from feeling powerless. We can get people ...

PepsiCo SVP steps down after 20 years at soft drink giant

25 Oct 2007 | by Michael Bush

different path, but I feel this is the right time to jump into it. It s been a great ride here. Some of my ...

Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

companies and healthy-snack makers may even work together to get their treats into those bags this year. I ... on the same SMT segment with the idea that kids could get a mix of both... limiting the amount of candy and beefing it up with some of the other kinds of healthier treats, Smith explains. While some people favor ...

Key to career development is taking personal responsibility

22 Oct 2007 | by Tom Martin

lubricated with a few mojitos, it comes up in one form or another: What does it really take to get ahead? Some will argue passionately that it s all about who you know. Others will fight just as hard ... indispensable to my agency. In the last few months, I ve been learning everything I can about new media. Some ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

you get involved and that can be more local or one time, a single event. That s very important because ... , and the relevance that you can bring to whatever the audience is to get them excited, dedicated and make a stand ... part of the brand as well. Bright (Unilever): I think authenticity and getting to the heart of a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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