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Yahoo chooses Golin Harris

12 Dec 2007 | by Aarti Shah

outreach, Hill Knowlton for its mobile applications, and Voce for some influencer outreach, noted ...

Home Depot launches social-media initiative

07 Dec 2007 | by Irene Chang

benefit of the promotions is the consumer insight the company is getting. It s one thing to have a ...

Dell to form agency with WPP

05 Dec 2007 | by Keith O'Brien

and running by March 1, 2008. When Dell announced the search, the news was met with some grumbling, particularly in the advertising industry. Dell s decision to hold a voluntary idea summit, where it, some felt ... , some perceived the move as a case of muscle flexing. But in multiple interviews, Dell marketing ...

NetApp finds strength in collaboration

29 Oct 2007 | by Ted McKenna

. When you tell employees they need to gear up for 30% growth and you get 22%, that s still phenomenal ... list of action items for the staff to do, preventing them from feeling powerless. We can get people ...

Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

companies and healthy-snack makers may even work together to get their treats into those bags this year. I ... on the same SMT segment with the idea that kids could get a mix of both... limiting the amount of candy and beefing it up with some of the other kinds of healthier treats, Smith explains. While some people favor ...

BBB gets new logo, Web site makeover

23 Oct 2007 | by Ted McKenna

, but only about 22% of consumers in the last three years have contacted the BBB to get information about ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

you get involved and that can be more local or one time, a single event. That s very important because ... , and the relevance that you can bring to whatever the audience is to get them excited, dedicated and make a stand ... part of the brand as well. Bright (Unilever): I think authenticity and getting to the heart of a ...

Quality control

22 Oct 2007 | by Michael Bush

- these misperceptions do raise a certain level of concern. You get so used to being here, and we all know ... it s currently being tested with owner/operators and some company employees working in the supply chain ... of the information. Employees receive a certificate if they pass the quiz. All of us here often get questions from ...

Trendspotting keeps firms ahead of the pack

18 Oct 2007 | by Tonya Garcia

, is staffed on a rotating basis, Kofman says. That s so all agency practitioners have an opportunity to get ... some extra time. Executives at Edelman agree that leveraging the power of a practice area ...

A new game for ESPN

15 Oct 2007 | by Michael Bush

Associations] under-20 soccer tournament and 50,000 people get on their computer to watch that, Melvin says ... , and I know that sounds crazy. And some of the people in the blogosphere think, Oh, enough with all ... . And not all of them work, but many of them do. But one of the hallmarks of our company has been getting ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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