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) strike involving some 40,000 employees....audiences. It s a tool that allows journalists and employees to quickly get information on the company ...
and crisis management, one that companies can still learn from today. Some estimates suggest that in 1982 ... differently. Some choose instead to hunker down, deny, or wait out the storm. But in an age of instantaneous ... than ever before: if you don t tell your story someone else will tell it for you. Some companies have ...
concerned that conversations were being recorded or monitored by human analysts. Some mainstream press ... , and some people are not going to understand it, she noted. The company launched its beta phone service ... and advertising trade publications. For consumers, we really wanted to get out there that this is going ...
of good crisis planning... it inevitably [gets] very emotional, and [clients] want to say, This too shall ... , reporters, and even some members of the US military, not to mention a blogosphere full of voices, some ... recovery, Kalm notes. Part of it is getting your message out, but the other is operational changes, he ...
client courted by a publicly traded company to getting access to a corporation s financial report before ... as if the material came from the company itself. Some clients will ensure that their firms understand ... firm gets flooded with calls from reporters looking to confirm rumors. In most cases, Horn notes ...
change. Some legislative ideas include rules to set average mileage per car at 35mph and mandates ...
What tends to get lost is the key role internal communications plays during these crises. The mortgage and real-estate industries may have taken more of a beating in the consumer and financial press than any other industry this year. During the summer, it seemed as if there was a new story every day ...
and the negotiations themselves. We didn t get in the way by making communications the centerpiece of the situation. Often times it s easy to get a bit myopic in your own world and then try and infer it s the most ... strike but we also understand the company has to get more competitive so it was a much more measured ...
in the most fundamental sense of the word, he adds. Leadership must get in front of managers and employees ... department, which was just getting ready to launch a new food product that emphasized partying, Eschbach ... of employees still want to get company information posted on a bulletin board - the cork kind - in their locker ...
It did not take ads or participation in the Beijing Olympics for some major US brands to suffer
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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