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Restaurants spur PR with a round of sampling

DENVER: Recent giveaways by some restaurant and coffee shop chains used free drinks, sandwiches

Multiple advocacy efforts tie-in with World AIDS Day

, representations of different AIDS groups have been attending any type of functions they can get to. It only takes ...

PRSA is well poised to help industry evolution

Some attendees at PRSA's international conference deemed it the best one in years. Indeed...and corporate communications VPs are prominently featured in the speaker ranks and in some leadership roles ...

Scranton hosts 'The Office' Convention

The Office Convention, to be held Oct. 26-28, is a good opportunity for the show itself to get attention, said Tim Holmes, event co-organizer and director of the community newspaper group ... spearheaded a campaign to get weatherman Al Roker to broadcast segments of NBC s the Today show live from ...

Steady comms guides merger

Like some courtships, mergers and acquisitions don t always go according to plan - as the Chicago ... and CME argued, and perhaps untenable. Some members were just looking at the dollars, says Burt Gutterman, CEO of Sangamon Trading and a CBOT shareholder. The clearing business is complex, and some ...

Magazine-driven gatherings make fitness a day in the park

s Self , which promotes its annual Workout in the Park draws some 12,000 participants from New York ...

United message buoys Divided We Fail

). It makes sense that the candidates would clamor to get in the good graces of the boomers and seniors ... ) and the Service Employees International Union (SEIU) for Divided We Fail, a PR heavy effort designed to get ... , they would like to see a solution to what they view as a crisis. But getting the candidates to offer clear ...

Interview: Jeff Miller

it s generally very wearable, and something with some sort of a twist. There are two things that come to mind ... that there s a lot of competition now in terms of getting things in print. And you re seeing things across ... publications kind of leading the way that people are getting information. PRWeek : But you re still a ...

Fashion world increasingly has designs on blog coverage

right after the show. With long-lead magazines, there is some time, and they usually will request images or look books, adds Abbasi, but consumers nowadays have instant access. If you can get information into their hands as quickly as possible, that s going to help [your] brand. The goal is to get the media ...

Bloomberg announces global tourism initiative

s vision and charge was that if we couldn t get customs and the TSA and federal officials to move more ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.