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lubricated with a few mojitos, it comes up in one form or another: What does it really take to get ahead? Some will argue passionately that it s all about who you know. Others will fight just as hard ... indispensable to my agency. In the last few months, I ve been learning everything I can about new media. Some ...
you get involved and that can be more local or one time, a single event. That s very important because ... , and the relevance that you can bring to whatever the audience is to get them excited, dedicated and make a stand ... part of the brand as well. Bright (Unilever): I think authenticity and getting to the heart of a ...
- these misperceptions do raise a certain level of concern. You get so used to being here, and we all know ... it s currently being tested with owner/operators and some company employees working in the supply chain ... of the information. Employees receive a certificate if they pass the quiz. All of us here often get questions from ...
of spaces where staffers could let off some steam when concentration was lagging, including an outside deck ... going to lose focus during the day, so we d just as soon have people be able to get together, Swenson ... , allowing them to be a part of the creative process from the get-go. The agency also began testing staffers ...
25. And while there are some fairly obvious inclusions, hopefully there are also some surprises, some ...
for the National Retail Federation (NRF), which always gets innumerable media inquiries on the state of consumer ... . We used to get questions during the holiday season about why retailers make it harder to return merchandise, but we don t get that question as much anymore, he says. Part of the reason for that is our ...
meaningless noise is quite challenging. So, some monitoring services are now widening their coverage scope ... , and the length of the article, Strance notes. However, if the output generated is manageable, some agencies opt ... of what s going on. Technique tips Do Conduct some of your own analysis of tone and messaging ...
skills that his set-up brings to the table. If you take any given client, how do you get them ... to do things a little differently to get noticed. The approach is quite appealing to companies ... Deluxe to consumer-focused brands like Smirnoff and Boost Mobile. All of them are, to some extent, buying ...
, provides me with some compelling and useful statistics about my Facebook connections, all in an easy ... in the right direction. Expert Q A Andreas Roell, co-founder and CEO of Geary Interactive What are some ... . Then we build specific organic pages. Please describe some of the PR uses for mobile technology. AR ...
. The listening audience is estimated at 1.76 million at some 60 Spanish news/talk stations alone, he notes ... ; and Austin, TX, Glass advises. In smaller markets, you ll have a better chance of getting local media and ... that goes out nationally, Glass adds. Then head out on the road to some smaller markets to focus ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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