Op-Eds remain window to influencers
07 Aug 2008
. It is the best way to get the president, Senate, or the mayor to pay attention to your position. Sommer ...
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Hispanic outlets expand in size and reach
07 Aug 2008
in mainstream media, with bloggers and some journalists taking a more opinionated stance in their writing. "It ... of news - less features and more hard news - and how competitive it is to get a story placed. "It's more ... , especially for new immigrants. As for agency clients, Lissa notes that some companies still do not ...
Showtime offers eco-friendly judging
13 Feb 2008 | by Adrian Brune
, members get deluged with DVDs - this way members who travel or are generally busy can just log on and say Let me catch up because I m going to get a lot of it in May. Showtime also sent ATAS members three ...
MEDIA ANALYSIS: CNN takes gamble with unfiltered site
13 Feb 2008 | by Marc Longpre
It has been some time now since we first caught wind of "citizen journalism," a trend that seems
ANALYSIS: Endorsements retain electoral prestige
05 Feb 2008 | by Marc Longpre
organizational support. That means voter education efforts, including work site visits, mail campaigns, and a get ... get a sense of a big-picture aggregate. Organizational benefits aside, there is, of course ...
News lags on '08 gender, race reports
31 Jan 2008 | by Aarti Shah
and an African-American man, and the news media is perhaps falling back on some of its historic and traditional ... identity. I think the national media has to simplify it to some extent, says Douglas Fisher, a ... . Most people don t vote one-dimensionally. Some outlets did offer more complex analyses of black women ...
Papers get creative to draw Web traffic
23 Jan 2008 | by Keith O'Brien
In December 2007, The Wall Street Journal fell from fourth place to fifth place in Nielsen Online's figures for newspaper Web site traffic. The replacement was an unlikely foe: Newsday.com, which has recently become a fixture at the top of the list.
PRWeek webcast discusses challenges of business news
23 Jan 2008 | by Adrian Brune
solely on the wsj.coms of the world to get their messages out. Smaller financial sites like seekingalpha ...
The Onion launches election Web site
22 Jan 2008 | by Alexandra Bruell
The ironic, sarcastic, and seemingly legitimate tone of the publication mirrors that of the press release announcing the launch. This statement - Once again, the American people have, for some reason, been given the opportunity to select their next president. - precedes an informative paragraph ...
Investors not impressed by Jobs' computer-in-the-envelope trick
16 Jan 2008 | by Alexandra Bruell, Caroline Key
Steve Jobs may have put on a good show yesterday on the Macworld conference stage, but not good enough for investors. Jobs unveiled what he dubbed the world s thinnest notebook, a new Internet movie-rental service, and a product for getting Internet video to TV sets, reports the Wall Street Journal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
