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Jenn Johnston, SVP of brand marketing at NexCen, said on the brand side Ogilvy will be tasked with raising awareness and helping to drive sales of its stable of quick service restaurants and franchise retail brands. They will be doing national PR for all of those brands and work to get key message ...
you get involved and that can be more local or one time, a single event. That s very important because ... , and the relevance that you can bring to whatever the audience is to get them excited, dedicated and make a stand ... part of the brand as well. Bright (Unilever): I think authenticity and getting to the heart of a ...
. The venture has no plans to sell advertising. In the near term, and for quite some time, it will be supported by philanthropy, he said. Down the road there may be some opportunities to figure out a longer ...
. We couldn t expect the market to understand what we were doing unless we actually spent some time ...
concerned that conversations were being recorded or monitored by human analysts. Some mainstream press ... , and some people are not going to understand it, she noted. The company launched its beta phone service ... and advertising trade publications. For consumers, we really wanted to get out there that this is going ...
it matter? We ve actually had some very heated debate on this topic, says Lisa Hymas, senior editor ... ticked off a lot of environmentalists - including some who are already vegetarians. Environmentalists already have unpleasant reputations for being nags, Hymas notes. This adds to that, to some extent ...
, we could get it to a point where it is signable by those organizations, he noted. Google and Yahoo ...
with Jon Stewart such a good hit? McMurry: We did some research and knew that The Daily Show ... appearance for celebrities, politicians, and authors, and gets inundated with pitches. How did you cut ... of his interviews. Did that require any special media training for Brandt? McMurry: Brandt does some ...
explained, so we recognize that as an opportunity to get more bang for the buck. The company also ... weren t there, noted Martin, and we essentially took most of the year to build the fund up and get ...
to the basement, but it will surely make a turn back upwards some time soon, so papers only need to wait out ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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