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Think BR: Cookie monsters

of interpretation of this law. Amazingly, some of the titles appear to have interpreted the law as a 'do nothing ... and bad practice. A quick audit of the national press online sites showed us some stark contrasts ... being. If the largest media sites cannot get this right, then what hope is there for the millions ...

Jubilee spirit unites the nation

Jubilee - questions over the Queen s handling of Diana s death in five years previously persisted and some ... the Queen in some way over the long weekend, brands have a great opportunity to tap into that feeling ... s at 7%. Some might see that as a negative, but taken in the context of meaningful brands we should ...

Understanding the customer journey

cleans up, and media planners might more than ever look to combinations of media to get their messages ...

Think BR: Are you managing what you measure or measuring what you manage?

customers, but unless the company is already getting the basics right this will at best fail to delight ...

Brand Republic Mobile Beta

, the homepage still looks like the old version? We are working on it. We wanted to release some support ... send you some feedback? Absolutely, we would love to hear what you think. This project is based ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

this, the best-ever sci-fi/horror movie franchise is about to get its prequel. 'Alien' was Ridley Scott ... more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

Think BR: Connected TV uncovered

What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...get your TV, what type of content you watch, how you interact with that content, which adverts you see ... are likely to offer some of the best opportunities for brands. They rely solely on the technology many of us ...

Think BR: Google spoiled the fun

of press of late about Facebook and latterly Pinterest becoming the single biggest referrer to some ... affiliates are faced with two choices. One is to get big. The largest affiliates, the multi-million pound ... when Google changes the music once again. Getting big on this scale is not a realistic route ...

Think BR: Inadvertent advertorial?

to make some extra revenue by selling the opportunity to a tool supplier to feature their drills, paint ...

Think BR: Innovating in service markets

corrections or rebalances than modernisations. And even some of the most radical innovations are concerned ... , personal moments - whether by getting under the skin of the customer journey, by allowing customers ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.