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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

giving credit cards to people who might not otherwise get them or might not otherwise get them ... similarly, the whole history the competition has of players getting their first opportunities. There's a ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

designer, talks to Nicola Clark about how to get the career you want, on your terms.

The age of the interim marketer

01 Jun 2012 | by David Benady

; some interims were getting two big roles a year. People aren't moving around so much, and those ... , why many choose a career in marketing. The diversity of life as an interim appeals to some, while ... .' Getting 'stuck' There are benefits and drawbacks to pursuing a career as an interim. One plus point ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

sponsor; now a tour doesn't get put together without a sponsor.' That barrier 'has rapidly come down ... . Companies that tend to be viewed by some consumers as 'greedy', such as financial-services brands or BP, can ... , and ourselves. On what basis did you reject entries? The ones that didn't get chosen were those we ...

Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

members to get location-based offers from a number of UK high street brands including Tesco, House

Reckitt Benckiser hits carbon footprint target eight years early

31 May 2012 | by Loulla-Mae Eleftheriou-Smith

target for 2020. "Getting there eight years early is a tremendous achievement. We will build ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

or intrusive. "For us, we will undoubtedly need to look long and hard about how we get the best out of those ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

into brand building, but also a quick-wittedness some might argue is atypical of a senior banking boss ... the optimism and spirit to get a better world order.' HSBC's brand positioning is not the only concern ... is that those things feel intrusive or unfair. We undoubtedly need to look long and hard at how we get the best ...

Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

. The 'new' campaign is nearly three years old. It's given the brand a shot in the arm and has regained some ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

wanted people who weren't just jumping on the bandwagon but were getting deep into the grassroots, which ... their sponsorship of the Olympics. Mann said: "There are some pretty strict Locog rules around what we can and can ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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