ANALYSIS - Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
, rather than worrying about 18-month recessions,' explains Hare. 'Some airlines have reduced their loyalty ...
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Guardian axes head of data marketing role
11 Dec 2009 | by Noelle McElhatton
commercial director Adam Freeman. Some 80 journalist roles will also be culled in the New Year. ...
CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications
08 Dec 2009 | by Simon S Kershaw
of the Persians, who are comprehensively defeated next time they meet the Greeks. Some marketers are brave ... live in a flat. But this means I have to chat up four other residents to get a dish fitted. Yeah, right, that's going to happen. And in the opening para you get legalese like ... "we can fit ...
CREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV
30 Nov 2009 | by Simon S Kershaw
Cash-strapped ITV needs all the brand messaging help it can get. But the decorative images on its...client? Confidence. Because confident clients know how to get the best out of their suppliers, including the best creative work. And as an IPA pamphlet puts it: clients get the work they deserve ... gets their current affairs fix from the Beeb's website and various newspapers. But there is no claim ...
Government to embed behavioural theory into campaigns
30 Nov 2009 | by Staff, campaignlive.co.uk
. He said that some campaigns, such as the Department of Health's Change4Life anti obesity initiative ...
CRITIQUE - Why you should ask Santa for Steve Harrison's book on creativity
27 Nov 2009 | by Gary Sharpen
luvvie'. Well, the thing is I am about to offer some more public praise to an industry peer ... digital-denier for some of his opinions. I don't believe this was ever the case. It is more to the point ... ; self-indulgent, vague, dull, irrelevant (you get the idea) stuff, this book is a great interruptive ...
AGENCY FOCUS: Digital creative directors, part 2
27 Nov 2009 | by Noelle McElhatton
Bedford, digital creative director, Carlson Marketing Q: How did you get here? As a kid I spent most ... a digital creative director have to be au fait with? You get different flavours of digital ... . Today's open source culture makes it possible to get by with only a cursory understanding of technology ...
LIVE - The Battle of Big Thinking blog - full report
26 Nov 2009 | by Gordon Macmillan
yesterday's Battle of Big Thinking event at the British Library. The annual brain-fest hosts some...products or ring the cash register. Get excited and make things and then tweet about it. Sandrine Plasseraud - We Are Social Talking about getting back to basics - five principles. Says it is more than ... it online. Some debate about that campaign. Good idea? Engage individuals in social media, don't use them ...
AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1
26 Nov 2009 | by Noelle McElhatton
in October, I worked with one of our creative teams on some ideas for O2's sponsorship of England Rugby ... late at work/early at work? I always try to leave in time to get home to see my three boys ... of inspiration keep me lying awake at night. I've never been very good at getting in early. Normal ...
CREATIVE STRATEGY - John Lewis got its Christmas mailer out early. But is it a cracker or a turkey?
26 Nov 2009 | by Simon S Kershaw
- at the earliest! But when it comes to Yuletide, marketers are a little keener to get us all out of the blocks ... 'en. This is all pretty predictable, I suppose. But how do you get your customers into the real spirit of Christmas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
