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E-commerce is alive and kicking - just ask Unilever

to get it. The case for B2C becomes even stronger when you consider Unilever is not alone ... have all been quietly selling their products over the web for some months now in Asia. Why ... that are young enough to allow for some flexibility. (Samsung sells direct online in Japan as it doesn ...

E-commerce is alive and kicking - just ask Unilever

to get it. The case for B2C becomes even stronger when you consider Unilever is not alone ... have all been quietly selling their products over the web for some months now in Asia. Why ... that are young enough to allow for some flexibility. (Samsung sells direct online in Japan as it doesn ...

IF YOU ASK ME: Women want more than just celebrity gossip - Women sites have done a great job of replicating online what the likes of Cosmo does offline. So, what's the point to them then, asks Patricia Tung, CEO of cwow.com

medium through which it can be promoted. "The ones that have incorporated games and some sort of interactivity have been able to generate some hype or get the public relations coverage. Sites like ... . Tung believes that some sites are doing a good job at reaching out to their audience, but some have ...

IF YOU ASK ME: Women want more than just celebrity gossip - Women sites have done a great job of replicating online what the likes of Cosmo does offline. So, what's the point to them then, asks Patricia Tung, CEO of cwow.com

medium through which it can be promoted. "The ones that have incorporated games and some sort of interactivity have been able to generate some hype or get the public relations coverage. Sites like ... . Tung believes that some sites are doing a good job at reaching out to their audience, but some have ...

ONLINE PROMOTION: Campaign of the month - A latecomer in Taiwan, LycosAsia needed to raise its profile. So it ran a campaign that appealed to users' softer sides

of the ways of doing this was to create a stir amongst users and get some hype going, so for the online ... Name of Campaign: Help Find My Dog Client: LycosAsia Agency: Leo Burnett Interactive, Taipei Background to campaign: Taiwan has a pretty mature search engine/portal market, already dominated by some ...

ONLINE PROMOTION: Campaign of the month - A latecomer in Taiwan, LycosAsia needed to raise its profile. So it ran a campaign that appealed to users' softer sides

of the ways of doing this was to create a stir amongst users and get some hype going, so for the online ... Name of Campaign: Help Find My Dog Client: LycosAsia Agency: Leo Burnett Interactive, Taipei Background to campaign: Taiwan has a pretty mature search engine/portal market, already dominated by some ...

INTERNATIONAL: In online advertising size matters - Major content players are offering larger ad formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them to cave in too soon?

sizes. "It showed branding can get back on the table for this business. It was a great ... to this business in a long time," says Lot21 director of media services Mark Stephens. Some excitement ... to get advertisers beyond the notion of clickthroughs as the sole metric for internet advertising ...

INTERNATIONAL: In online advertising size matters - Major content players are offering larger ad formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them to cave in too soon?

sizes. "It showed branding can get back on the table for this business. It was a great ... to this business in a long time," says Lot21 director of media services Mark Stephens. Some excitement ... to get advertisers beyond the notion of clickthroughs as the sole metric for internet advertising ...

COMMENT: No more boring emails please, guys

the Budweiser ads via email ... or the John West Salmon commercial or ... well you get the picture. The fact ... doesn't work that way. We need email campaigns based on ideas that are as engaging as some ...

COMMENT: No more boring emails please, guys

the Budweiser ads via email ... or the John West Salmon commercial or ... well you get the picture. The fact ... doesn't work that way. We need email campaigns based on ideas that are as engaging as some ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.