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that it may be "some years down the road" before the technology is fully functional. Once it does get off ... -sponsorship opportunity. "There were some real common denominators that cut across business units," Brownstein says ... . "It's hard to get women's attention, especially when you want them thinking about their own health ...
to get the LCMA recognized as a reasonable voice in the low-carb movement. The group has more than 100 ... proud of in her career. Getting in front of the performance-enhancing drug issue in 1998 was not something every Blue Cross company was anxious to do, Feldman recalls. "Some just didn't know how to handle ...
at where the company is today, where it needs to go tomorrow, and how we can get it there," Stutts adds ... the company if they weren't strategically focused. And not only do they get it, not only have they bought into it, but they are very hands-on and want to get involved in what we are doing." Such a PR ...
As more than 70 million baby boomers get ready for retirement, the Alzheimer's Association...the disease," says Kane. "Most simply tune it out. But boomers often lead social change, so we want to get ... progress in research and treatment, one goal of the effort is to get people to change their ways of life ... , they need to be aware of available information about the disease, know there is good reason for hope, get ...
filings, and also works with analysts. Getting the message out Because Icos does not yet have a PR ... , adds Blum. Marketing is geared toward getting people to think in a whole new way of using these drugs. And getting that message out is imperative, says Icos CEO Paul Clark, Product labeling worldwide reinforces ...
for the conferences is to get doctors to reconsider telling patients the Atkins diet is right for them. "If we are to get our message out as well as [the low-carb advocates] have, we have to match their marketing prowess ... Lee markets, Hall points out. The cacophony of PR about carbs has grown so loud that some worry ...
, to decide what gets aired as news. It's an argument made by many in the past two weeks, including ... of itself than simply to produce VNRs that won't get them in legal trouble. ...
. If they believe the story contained in the VNR has merit, they have every right to use it. (I know some people ...
Most people can't get through the winter without at least one visit to the chemist for a sore ... of pharmacists in front-line healthcare. Later this year, the Government is planning to allow some pharmacists to prescribe medicines and repeat prescriptions without involving a doctor. Some healthcare experts are now ...
smoking as the lead killer in the US and possibly the UK, some food producers must feel that they too have ... in order to maintain market position, while some consumer groups see any kind of action as an admission ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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