Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
target for 2020. "Getting there eight years early is a tremendous achievement. We will build ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
designer, talks to Nicola Clark about how to get the career you want, on your terms.
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
and therefore its advertising must contain some sexual content but it did not consider it to be explicit ... push at the start of the year with a TV ad and social media campaign to get couples "in ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
social media content that will really get people talking." The Milk Marketing Forum will release a ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
at some point in our history been guilty as well. Traditionally the numbers need to be made ... guidance, quarterly reporting, and changed our compensation system. It did provide some space for people ... digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
germs. High penetration. Good news to some extent, but means limited chance of attracting new customers to the sector. Growth needs to come from NPD. Price. Opportunities to get shoppers to trade ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
so some of the lifestyle imagery means that the lifestyle imagery is not as relevant to them ... advertising with the potential for TV advertising to raise awareness of some services such as eye health ... and we want to expand some of our pharmacy services, so for example in Birmingham and Derby we now have ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
of communities wanting to get involved in 'Future Friendly'. The website had more than 55,000 hits for the last ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
-status as a brick phone; less could become more - with a very nice ego boost for the marketer who gets ... , and by delivering clear reasons to buy into the larger sizes, customers can feel they are getting better value from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
