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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

giving credit cards to people who might not otherwise get them or might not otherwise get them ... similarly, the whole history the competition has of players getting their first opportunities. There's a ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

or intrusive. "For us, we will undoubtedly need to look long and hard about how we get the best out of those ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

into brand building, but also a quick-wittedness some might argue is atypical of a senior banking boss ... the optimism and spirit to get a better world order.' HSBC's brand positioning is not the only concern ... is that those things feel intrusive or unfair. We undoubtedly need to look long and hard at how we get the best ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

to get one million customers using the device by the end of the year. Katherine Whitton, consumer ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...

Think BR: Online finance in the age of data

14 May 2012 | by Philip Dyte

to offer proper, robust online banking. It's taken an equally long time to get apps onto the market ... you up to date on the minutiae most of us don't quite get around to managing. In an age ... how they tie into sociographic and geographic data. Banks have some of the picture already ...

Iain Anderson: Lobbying's open book

10 May 2012 | by Matt Cartmell

have a lot of drama and some big personalities, he smiles wryly. Some of them are tuneful and some of them are not so tuneful. As stories about some of those discordant voices are splashed across ... to be an effective policeman, you get the political response that [we are] currently experiencing. In 2001 and 2005 ...

Visa 'go world' by TBWA\Chiat\Day

08 May 2012

A spot, "the difference", launched this week in the US and shows footage from some of the closest finishes in Olympic history, including when Michael Phelps won the 100-metre butterfly at Beijing 2008 by one-hundredth of a second.The spot was directed by Joaqu n Baca-Asay through MJZ. Another spot ...

Amex rolls out first SMS-interactive billboard

08 May 2012 | by Alex Brownsell

protection, enables our card members to get the most from their travels whether home or abroad. "This ...

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