Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
a massive noise across all media platforms but then getting them to change their behaviour ...
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Ikea releases Corgi-dog holder viral for the Jubilee
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder...marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations ...
Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
, but actually developed some 25 years prior by the US academic Linda Price. Next, the spotlight fell ... it emanates from an agency that might nurture some kind of preferred outcome. Let's not allow our justified ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
't tell you what they're going to want before they know they want it. Some brilliant (or lucky ... departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...
EdenCancan look to expand market for Duchamp
28 May 2012 | by John Owens
: His work is very diverse and I think we will really show people a great side to Duchamp, which some ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... couldn't get tickets were able to watch it on the brand's dedicated YouTube channel. CASE STUDY ... with Madonna as part of Smirnoff's Nightlife Exchange Project, which aimed to get 10m people in 50 countries ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ... . If you could get tickets to any event, what would it be? The US Masters golf. What have been your ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
to promote not only the legacy of Casio s watchmaking but ensure the Edifice range gets the awareness ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
