Fox, MLB, and New York come together to promote All-Star game
18 Jul 2008 | by Kimberly Maul
opportunities to leverage the partnership and introduce some PR. Sharp Electronics hosted a "Winning Lineup ...
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Ogilvy to work on LiveStrong
26 Jan 2009 | by Nicole Zerillo
will be tailored from country to country, said Moeller. "In some countries, there's a stigma attached to cancer ...
Business Wire launches LatinoWire
16 Jul 2008 | by Tonya Garcia
companies are saying in Spanish. It may be a bilingual market, but some people feel more comfortable reading ...
Florida puts family face on adoption campaign
15 Jul 2008 | by Kimberly Maul
is connecting reporters to local families who have adopted. It also worked to get special coverage around both ...
Digital Rodeo hires PR team to increase mainstream media presence
15 Jul 2008 | by Kimberly Maul
in the marketplace and get the media to take notice of the Web site, which launched in March 2007. "In the country ...
Entertainment industry unites in cancer telethon
30 May 2008 | by Frank Washkuch
to reach a variety of consumers, but some features on a new Web site for the initiative, www.standup2 ...
CAMPAIGN: Teens speak up with Ad Council
04 Mar 2008 | by Tanya Lewis
- to media, young drivers, and parents - to help teens get the message. STRATEGY Ad Council research ... -eds, and letters to the editor. The launch [was able to get] the word out [on] the campaign, Jacobsen explains ...
Soury Communications behind effort to free Tankleff
15 Jan 2008 | by Hamilton Nolan
awareness effort to get Marty out of prison, Soury said. He focused his outreach work not only on both New ...
CDC selects Ogilvy for $3.3m task targeting America's youth
19 Oct 2007 | by Marc Longpre
to get feedback on sample materials and media. That plan, according to Marie Boyle, a health ...
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
are obligated to give back to the community in some way. Instead, companies need to figure out how to create a ... engagement the most important part of a cause-related program. This isn t surprising considering that some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
