Click 
to remove filters
perspective," said Steve Druckman, CMO of FreshDirect. "[Peppercom is] going to be helping us get out a few of our key messages and helping us build some strategies against those messages." The company serves ...
Late last year, the company looked for ways to streamline some of its PR function, so it called ... experienced some brand budget cuts in 2008, it was not the driver of the consolidation. Peppercom commenced work in its expanded role on January 1. The agency also did some work in December leading up ...
NEW YORK: As cash-conscious Americans cut back on their spending, some companies are responding...to the consumers and getting the message out there, Aiello said. Denny's restaurants are also running a new ad ... months, and we're responding to that by lowering prices and offering them some value. A recent study ...
plays an important role of the overall brand maintenance of some of the study's highest ...
With two-rounds of review over, a decision is expected within the next two to three weeks, according to David Doolittle, VP, Corporate Communications, NR. The RFP was issued in late spring in an effort to consolidate the PR firms working with a number of brands, some of which were just acquired, he ...
the negative, Wilkinson said. But what we find with the Internet... is that misinformation gets out there ...
nationwide membership of mom-ambassadors to get the word out through word of mouth as well as our presence ...
games and trivia, ringtones, and a studio to hear some of Tisdale s music. Rosalind Wiseman, who wrote ...
NEW YORK: Ketchum worked with Dr. Pepper last week on a media outreach effort centered around the soft drink's promise to give every American a free can of soda if Guns N' Roses releases the long-awaited album Chinese Democracy sometime this year.
in the initial planning and outreach phases. The idea was to get the new product out the door efficiently ... Scheyer. PR would become viral and maybe get incremental placements by someone picking it up and saying ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
