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USCorp taps Martin E. Janis & Co. for investor outreach

29 Jan 2008 | by Tony Garcia

it economical to get gold and silver out of the ground, says Beverly Jedynak, president of Martin E. Janis ... of the company. Stories like the Bre-X scandal have made it difficult for junior mining companies to get ...

A good use of energy

29 Oct 2007 | by Tanya Lewis

. [Reporters] can t get a sense of [its size] if we re talking on the phone or meeting at a coffee shop ...

The spirit of generosity

22 Oct 2007 | by Tonya Garcia

to charitable causes were Newman s Own, Microsoft, and Yoplait. Consumers who get involved with programs ... heard from mothers constantly about an age-old problem: getting their kids to eat vegetables. Through ... they believe companies are motivated by a desire to get publicity. A key indicator of authenticity ...

Foundation appeals to 'News Hour'

17 Oct 2007 | by David Ward

it into this global cause. Is it difficult these days to get media outlets interested in 9/11-related stories? Berlin: There is some 9/11 fatigue, but at the end of the day, the media still want to talk about ... for their segment? Berlin: We sat down and gave the Aldermans some talking points, and a News Hour producer ...

Prize stresses climate change's urgency

16 Oct 2007 | by Marc Longpre

about the issue may have found some context. In awarding Gore the prize, the Nobel Committee effectively ... the globe, the panel lends Gore s communication skills some scientific muscle, Willett says. When ...

Markey calls for more commitment to 'green'

04 Oct 2007 | by Ted McKenna

change. Some legislative ideas include rules to set average mileage per car at 35mph and mandates ...

Interview: Kenneth Weiss

01 Oct 2007 | by Aarti Shah

, and sudden influx of green pitches he s been getting. PRWeek : Environmental issues can seem so distant and gradual that it must be hard to get the public s attention sometimes. Kenneth Weiss: Exactly. I knew ... to go in and grab the average reader and get their attention with the science, after we show them what ...

Hollywood turns a deeper shade of green

01 Oct 2007 | by Randi Schmelzer

challenge. In late May, the Arlington, VA-based charity partnered with Universal Pictures to launch Get ... -themed premiere party, The Conservation Fund launched the Almighty Forest on Universal s Get On Board Web site ... , and the Ocean Conservancy; and conservation-empowering facts. Behind-the-scenes green While some studios ...

Schake helps Live Earth occupy center stage

01 Oct 2007 | by Randi Schmelzer

on what local authorities called lack of security. Within minutes of getting the news, Schake says, she ...

Authenticity vital to green coverage

01 Oct 2007 | by Tanya Lewis

Getting sustainability issues on the press' radar requires an honest, well-informed message..... The sector doesn t really matter; it s always an interesting story. [Some] companies are doing interesting ... to be cute or clever just doesn t work. Be authentic, he says. That will get through. I m looking ... . In representing this space you open yourself up to more criticism, Gnatek says. There s [an expectation of] some ...

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