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and marketing firm Cook Schmid. "We have water restrictions, and we were having trouble getting the message ... will produce e-mail surveys and newsletters, she said. Cook Schmid is also working to get the OMWD seen as a ... get worse and become mandatory over time. The campaign is already seeing results, Thorner said. He ...
USCAP is a group of corporations and environmental groups supporting government-mandated reductions in greenhouse gas emissions. Work on behalf of USCAP will include message development; earned media outreach, including media targeting particular Congressional districts; and possibly some ads, though that remains ...
. [Reporters] can t get a sense of [its size] if we re talking on the phone or meeting at a coffee shop ...
. Kids today are simply not getting outside enough, Walden says. This movement is good for kids, good ...
you get involved and that can be more local or one time, a single event. That s very important because ... , and the relevance that you can bring to whatever the audience is to get them excited, dedicated and make a stand ... part of the brand as well. Bright (Unilever): I think authenticity and getting to the heart of a ...
to charitable causes were Newman s Own, Microsoft, and Yoplait. Consumers who get involved with programs ... heard from mothers constantly about an age-old problem: getting their kids to eat vegetables. Through ... they believe companies are motivated by a desire to get publicity. A key indicator of authenticity ...
it into this global cause. Is it difficult these days to get media outlets interested in 9/11-related stories? Berlin: There is some 9/11 fatigue, but at the end of the day, the media still want to talk about ... for their segment? Berlin: We sat down and gave the Aldermans some talking points, and a News Hour producer ...
about the issue may have found some context. In awarding Gore the prize, the Nobel Committee effectively ... the globe, the panel lends Gore s communication skills some scientific muscle, Willett says. When ...
change. Some legislative ideas include rules to set average mileage per car at 35mph and mandates ...
, and sudden influx of green pitches he s been getting. PRWeek : Environmental issues can seem so distant and gradual that it must be hard to get the public s attention sometimes. Kenneth Weiss: Exactly. I knew ... to go in and grab the average reader and get their attention with the science, after we show them what ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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