Wheat Council makes new effort an 'Urban Experience'
07 Oct 2008 | by Nicole Zerillo
. This event is not only about gaining visibility, but also about getting our messages out there and showing ...
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Dr Pepper faces legal battle for Guns N' Roses campaign
10 Dec 2008 | by Jaimy Lee
was released on November 23, the Web site crashed, preventing some visitors from obtaining the redeemable ...
Coke scores No. 1 ranking in global brand study
22 Sep 2008 | by Frank Washkuch
plays an important role of the overall brand maintenance of some of the study's highest ...
Restaurants spur PR with a round of sampling
28 May 2008 | by Kimberly Maul
DENVER: Recent giveaways by some restaurant and coffee shop chains used free drinks, sandwiches
Atkins hires Kohnstamm
14 Apr 2008 | by Nicole Zerillo
to better explain the Atkins message. The new initiatives are really about getting out facts ...
'Green' foods make mark in mainstream
17 Mar 2008 | by David Ward
taking place on food pages. Some stories target readers who are more casual toward healthy eating ... the recent meat recall in California is really opening people s eyes and getting them to try healthy foods ...
Smirnoff launches hip-hop music campaign
20 Feb 2008 | by Adrian Brune
. By starting now, though, we have more time to get into the public s conscience. In continuing with Diageo ...
Subway cries foul over video ad contest
29 Jan 2008
that if Quiznos is held liable for user-generated content, it could be the end for these types of contests. Some ...
Butterball holiday push eyes young consumers
21 Nov 2007 | by Marc Longpre
is to keep it fresh, she explained. The issue isn t how we get media - because media attention happens ...
Culver's nears firm selection
29 Oct 2007 | by Michael Bush
Barbara Behling, director of PR at Culver s, said one agency will be selected to handle all three services for the company. Our incumbent, Jacobson Rost, handled all three and we found there are some efficiencies to having them in the same shop, Behling said. Culver s will look for the selected agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
