Coke scores No. 1 ranking in global brand study
22 Sep 2008 | by Frank Washkuch
plays an important role of the overall brand maintenance of some of the study's highest ...
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Dr Pepper faces legal battle for Guns N' Roses campaign
10 Dec 2008 | by Jaimy Lee
was released on November 23, the Web site crashed, preventing some visitors from obtaining the redeemable ...
A caffeine jolt for coffee chains
20 Nov 2007
McDonalds, after the success of its upgraded drip coffee, gets a caffeine boost with plans
Culver's nears firm selection
29 Oct 2007 | by Michael Bush
Barbara Behling, director of PR at Culver s, said one agency will be selected to handle all three services for the company. Our incumbent, Jacobson Rost, handled all three and we found there are some efficiencies to having them in the same shop, Behling said. Culver s will look for the selected agency ...
Health kick doesn't scare candy makers
24 Oct 2007 | by Irene Chang
companies and healthy-snack makers may even work together to get their treats into those bags this year. I ... on the same SMT segment with the idea that kids could get a mix of both... limiting the amount of candy and beefing it up with some of the other kinds of healthier treats, Smith explains. While some people favor ...
Quality control
22 Oct 2007 | by Michael Bush
- these misperceptions do raise a certain level of concern. You get so used to being here, and we all know ... it s currently being tested with owner/operators and some company employees working in the supply chain ... of the information. Employees receive a certificate if they pass the quiz. All of us here often get questions from ...
SVC aids Miller-Coors merger
11 Oct 2007 | by Hamilton Nolan
will have more flexibility and resources for brand-building initiatives. The company explained that some ...
Tellabs' hometown effort builds buzz at NXTComm
09 Oct 2007 | by Ted McKenna
of the year, are barraged with press releases, product announcements, and events to attend, so getting...long cab lines. We wanted to campaign ahead of time to get their attention and make sure they could ...
Green angle adds some meat to activist groups' campaigns
27 Sep 2007 | by Irene Chang and Randi Schmelzer
it matter? We ve actually had some very heated debate on this topic, says Lisa Hymas, senior editor ... ticked off a lot of environmentalists - including some who are already vegetarians. Environmentalists already have unpleasant reputations for being nags, Hymas notes. This adds to that, to some extent ...
Organic industry seizes opportunity
26 Sep 2007 | by Aarti Shah
chance to make some sizable industry strides. For organic clients and their agencies, the recalls have ... issues, it s an opportunity to move in and take away some of the mindshare. The agency recently ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
