27 Jun 2008
| by Alexandra Bruell
. Those winners will receive some free PR services from the popup for its limited time (i.e., July ...
22 Nov 2007
| by Michael Bush
definitely taken a stronger stance. We decided to get a bit more aggressive because of the importance ...
Keithley, and [our] board of directors felt we needed some real muscle behind the campaign, and wanted ...
on some of the more positive things going on now, Livingston explained. Rice has recently done interviews ...
29 Oct 2007
| by Ted McKenna
. When you tell employees they need to gear up for 30% growth and you get 22%, that s still phenomenal ...
list of action items for the staff to do, preventing them from feeling powerless. We can get people ...
22 Oct 2007
| by Tonya Garcia
you get involved and that can be more local or one time, a single event. That s very important because ...
, and the relevance that you can bring to whatever the audience is to get them excited, dedicated and make a stand ...
part of the brand as well. Bright (Unilever): I think authenticity and getting to the heart of a ...
22 Oct 2007
| by Tonya Garcia
to charitable causes were Newman s Own, Microsoft, and Yoplait. Consumers who get involved with programs ...
heard from mothers constantly about an age-old problem: getting their kids to eat vegetables. Through ...
they believe companies are motivated by a desire to get publicity. A key indicator of authenticity ...
15 Oct 2007
| by Ted McKenna
for the National Retail Federation (NRF), which always gets innumerable media inquiries on the state of consumer ...
. We used to get questions during the holiday season about why retailers make it harder to return merchandise, but we don t get that question as much anymore, he says. Part of the reason for that is our ...
15 Oct 2007
| by David Schwab
, retired legends, and Olympians with compelling human interest stories. You ll get a better feel for whom ...
language in your agreement so you don t get scooped a week before your SMT. Be sure to also include ...
11 Oct 2007
| by Irene Chang
with bloggers to get the word out to interested teens that might want to participate in the challenge ...
to get as many teens in the country as inspired as possible, Haber said. In addition to the monetary reward, the winner will also get to spend time with fashion designer Tommy Hilfiger in his Manhattan ...
11 Oct 2007
| by Irene Chang
and obstacles. Each week, users will be able to log on and vote for their favorite. The winner gets $5 ...
08 Oct 2007
| by Irene Chang
I have an important public awareness message, but not a lot of money to get it out. What are some...is a waste of everyone s time. Media training Some of my managers are reluctant or unwilling to talk to the media. How can I get them to be more comfortable? First, assess their media skills ...