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Business travel industry touts its economic value

. Some companies, especially those that have received Troubled Asset Relief Program (TARP) funds, have ...

Brazil taps CDN, Fleishman for $8m worldwide account

, at which time we will get more information about the work. This is the first account directly awarded ...

Transitions awareness push gets a boost from golf tours

, enabling consumers to get updates about how to improve vision, as well as golf news. In addition, messaging ...

Virgin Galactic aims to be a brand leader with spacecraft

, we are showing that we are getting over [obstacles]." He added that the company's messaging also ...

JetBlue hires MWW for crisis communications

's culture was similar to ours, and they really understood us," Burke noted. "We disagreed on some points ...

States' summer tourism efforts tout affordability

://www.whytourismmatters.com/, with the aim of getting Washington residents excited about Seattle s tourist attractions. It targeted state ... audience. Some of the local tourism campaigns continue to target out-of-state visitors, but are instead ...

ANALYSIS: Blame game is off the ground

revealed some ambiguities in its testing and record-keeping, according to Kelly. About a week later ...

Mass cancellations prompt outreach from American Airlines

The company enlisted its seven-person PR team, other staffers, and AOR Weber Shandwick, to inform the public of the reasons for the delays and options for getting to their destinations, according to Roger Frizzell, AA s VP of corporate communications and advertising. Airport personnel at some of its large hubs ...

American Airlines comms target those on the ground

The company enlisted its seven-person communications team, as well as other staffers, to inform the public of the reasons behind the delays and options for getting to their destinations, Roger Frizzell ... /11. While 9/11 was just a tremendous crisis... this had its own unique issues, and, in some cases, was even ...

US Airways, RIF launch reading campaign

an airline, we have many ways of getting the message out to consumers, said Mohr, who cites attendants in ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.