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'Generation flux' marketers consider alternative career paths

designer, talks to Nicola Clark about how to get the career you want, on your terms.

The age of the interim marketer

; some interims were getting two big roles a year. People aren't moving around so much, and those ... , why many choose a career in marketing. The diversity of life as an interim appeals to some, while ... .' Getting 'stuck' There are benefits and drawbacks to pursuing a career as an interim. One plus point ...

Public Sector: Childminders like the offer of free milk

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness of the Government's free milk scheme through social media channels including Facebook, Twitter and a dedicated blog ...

Jubilee spirit unites the nation

Jubilee - questions over the Queen s handling of Diana s death in five years previously persisted and some ... the Queen in some way over the long weekend, brands have a great opportunity to tap into that feeling ... s at 7%. Some might see that as a negative, but taken in the context of meaningful brands we should ...

Citizen appointed to launch Virgin Pure water purification products

a massive noise across all media platforms but then getting them to change their behaviour ...

'Suck our guts out' Frubes ad escapes ASA ban

some viewers might find the strapline distasteful and not want young children to hear or repeat ...

R Whites reinvents 'secret lemonade drinker'

the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...

Kellogg boss departs as food giant kicks off global rebrand

bestselling brands in the region, Crunchy Nut and Special K, are under particular pressure due to unimpressive ...

Brand Manager of the Week: Malcolm Parkinson

? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ... . If you could get tickets to any event, what would it be? The US Masters golf. What have been your ...

Malibu launches VIP-themed Facebook app as part of summer style activity

their status, the greater access they get to more content and givaways, such as designer handbags. The app ... , which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.