Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
customers, but unless the company is already getting the basics right this will at best fail to delight ...
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Ikea releases Corgi-dog holder viral for the Jubilee
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder...marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations ...
Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
members to get location-based offers from a number of UK high street brands including Tesco, House
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
. The 'new' campaign is nearly three years old. It's given the brand a shot in the arm and has regained some ...
Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
wanted people who weren't just jumping on the bandwagon but were getting deep into the grassroots, which ... their sponsorship of the Olympics. Mann said: "There are some pretty strict Locog rules around what we can and can ...
Jesus hairdressing ad complaints dismissed
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
that featured an image of Jesus bathed in light, using the words "He is coming. Better get your hair done"....available in a local church. The ASA acknowledged that the ad would be seen as distasteful to some ...
Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
corrections or rebalances than modernisations. And even some of the most radical innovations are concerned ... , personal moments - whether by getting under the skin of the customer journey, by allowing customers ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
sauces, herbs, pasta and rice all at no extra cost to customers." Some 300 dishes will be upgraded ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
to take some key learnings from them. The plan - Invest heavily in sports marketing assets - sign ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
's established penetration and reputation for quality and services by getting core shoppers to visit more ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... there were other things to get done. It s definitely not a question of we re not interested in ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
