BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
of our campaign to get the country behind our athletes and give them an extra boost. Every extra clap ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Jubilee - questions over the Queen s handling of Diana s death in five years previously persisted and some ... the Queen in some way over the long weekend, brands have a great opportunity to tap into that feeling ... s at 7%. Some might see that as a negative, but taken in the context of meaningful brands we should ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
want to get out of their rooms, but don't necessarily want to leave the hotels. We found that some consumers want to work out, some want to hit the bar; others want to just socialise or dine. We focused ... us some time because our efforts to enhance the brand went beyond just renovating buildings ...
Travel agency The Saltmarsh Partnership in liquidation
16 May 2012 | by John Owens
. They re a good comeptitor to us and they ve had some good wins over the years. Susie Tempest is head ...
Heathrow launches campaign reassuring passengers of smooth Olympic run
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
is handled by Carat. The ads use images of Heathrow Airport employees and the straplines: "We're getting ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
-led. I imagine easyjet's brand perception has been good for some time, most obviously because ... to get them to participate. If they can achieve this, consumers will determine where the campaign travels ... become Ryanair. As consumers begin to regard flights as a way to get to their holiday as opposed ...
Around 500 jobs at risk at bmibaby
04 May 2012 | by John Reynolds
that bmibaby and BMI Regional do not form part of its long-term plans and has announced that some bmibaby ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
activity on "getting back to basics"....are focusing on getting back to basics with customers by trying to make it easier for them to find holidays for themselves. "Customers don't find researching holidays straightforward they get weighed down ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
