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Microsoft campaign puts Burson on the defensive

The firm was behind a campaign touting the risks associated with Google s planned acquisition ... sector, notably Google s planned acquisition. Not everyone who joins the forum necessarily agrees on how ... protection as a result of the possible Google-DoubleClick merger. We wholeheartedly support this initiative ...

As the Internet grows, so do the possibilities for PR

When Google acquired Internet ad services firm DoubleClick, industry watchers viewed the development as another (hefty) strategic acquisition that further served Google s plans for world domination. But, soon after, WPP acquired digital marketing company 24/7 Real Media and Microsoft acquired digital ...

Time to merge online, offline efforts

is advertised on TV, Google Trends shows the spike in search traffic. The direct correlation is astonishing ... Google Trend search on Office Linebacker, the now famed Super Bowl ad: Search engines all saw a ... the importance Google, Yahoo, and MSN bestow upon editorial placements in traditional media outlets. Search ...

White House anti-drug office embraces YouTube opportunities

to posting video on YouTube as well as the Google video search site, ONDCP has also posted an official blog ...

Ask.com says goodbye to Jeeves

OAKLAND: AskJeeves.com, in an effort to compete with Google, Yahoo, And MSN, has shown its namesake...The company, with just 2% of the market, behind America Online's 6.6% and My Way's 2.7%, and far behind market leaders Google, Yahoo! and Microsoft MSN, is launching a marketing campaign along with a revamped Web site. The effort targets what Ask.com vp marketing Greg Ott describes as "the demanding ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.