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The craft of arts sponsorships

visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ... created an art installation, Cell, that used Kinect to map people's online 'personalities.' Google ...

Brand barometer: High-street beauty brands, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Tracey Follows: You don't need a cape and mask to have a superpower

our "superpower". Chade-Meng Tan, employee 107 at Google, has stepped into this vacuum and now runs ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...

Burberry boosts digital approach with interactive campaign

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Brand barometer: Coffee shops, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

-edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ... , but dodges suggestions that this comment is directed at Facebook or Google, both of which have come under ...

Inside: Critical mass

social media platforms, Google Maps integration for roadshow activity and a Q A via Twitter, Critical ...

Think BR: BrandZ shows why technology matters

are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.