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Microsoft campaign puts Burson on the defensive

The firm was behind a campaign touting the risks associated with Google s planned acquisition ... sector, notably Google s planned acquisition. Not everyone who joins the forum necessarily agrees on how ... protection as a result of the possible Google-DoubleClick merger. We wholeheartedly support this initiative ...

NFL cannot just dismiss outside health concerns

s stance. To spend time Googling NFL retirement, reading coverage of Waters death and fellow former NFL ...

Saying you take an issue 'very seriously' doesn't mean you do

: Plug we take and very seriously into a Google News or Yahoo News search. You ll get hundreds ... . The news indexes of Google and Yahoo contain only the recent past, and not all media organizations. Run ...

PRWeek.com's 2006 wrap-up

- and television news - bring to the table. Google's acquisition is very significant. Watch this space [because] we ...

Book of lists 2006

as it might, Yahoo is still a step behind rivals like Google. Its PR function - a tricky beast to manage given ... to restructure. New CEO Alan Mulally better be Ford tough. 5 Most-watched media brands 1 Google ... in our program," an exec admitted. Duh. 3 Google buys YouTube Was the $1.65 billion YouTube buy a ...

Citizen journalism acceptance impacts PR

since become a cultural phenomenon - not to mention a strategic and expensive acquisition for Google....User-generated content has enjoyed its time in the limelight over the past few years, as blogs have become almost mainstream. But it's safe to say that user-generated visual content, both pictures and video, has really only enjoyed that same popularity in the past year. And just as Google ...

Spinach reps coordinate responses to E.coli scare

consumers who search for "spinach" on Google to the E.Coli situation. Most companies have provided details ...

What goes online

platforms like Six Apart's Moveable Type and Typepad, Google's Blogger, and Microsoft's MSN Spaces, among ... . For awhile blog search was a start-ups game, but it was always assumed that Yahoo, Google, and Microsoft ...

The Washington Post, NBC, and Google

NBC has a change of heart and is reportedly in talks with YouTube to buy ads on the site, which shows clips from NBC shows Google debuts an online spreadsheet service, putting it into competition with Microsoft Excel Downs News outlets contribute $750,000 to a settlement in an invasion ...

Regional Roundtable: New York

, they are Googling you. If it’s on the Internet, it lives forever. Jeff Simmons (NYC Comptroller): What makes ... , they say that they Google this and they blog that, but they are generally unfamiliar with the Journal ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.