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The craft of arts sponsorships

visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ... created an art installation, Cell, that used Kinect to map people's online 'personalities.' Google ...

Brand barometer: High-street beauty brands, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Fujifilm lifts digital spend by more than 40% to push into social

It is ramping up its presence on Facebook, Twitter, Google+ and Tumblr, to help it grow an online community and extend the reach of the brand beyond those who own a Fujifilm camera. The activity has been handled by Talk PR. It has launched two Facebook apps. The Through My Eyes app showcases professional ...

Amex partners Foursquare to bring location-based deals to UK

. It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about when, if at all, it will be brining its Google Wallet to the UK. Follow Sarah Shearman ...

Facebook and Twitter target UK SMEs with adspend giveaways

in the UK . Both businesses are following in the footsteps of Google, which has enjoyed extensive take ...

Burberry boosts digital approach with interactive campaign

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Brand barometer: Coffee shops, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Google's Schmidt says he 'disagrees' with EU competition concerns

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints...Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter ... . Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ... areas of the law Google has violated "it will be very difficult for me to speculate". He said ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

-edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ... , but dodges suggestions that this comment is directed at Facebook or Google, both of which have come under ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.