AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1
26 Nov 2009 | by Noelle McElhatton
young team with a great product idea....met a new senior client from O2 and showed him Google Wave ...
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AGENCY FOCUS: Digital creative directors, part 2
27 Nov 2009 | by Noelle McElhatton
we've done for Google. They, like many of our clients, have set the bar for excellence in simplicity ...
CREATIVE STRATEGY - WaterAid's toilet finder iPhone app shows us the way
25 Nov 2009 | by Simon S Kershaw
finder. GPS locates you and a Google map shows you where to find the nearest dunny. Damn handy, eh ...
Bing's marketing blitz pays off as it gains search share, while Google drops
12 Nov 2009 | by Noelle McElhatton
engine market in October while market leader Google's share fell....Normal 0 0 1 135 772 6 1 948 11.773 0 0 0 According to Experian Hitwise, Bing added 7% to take its market share to 9.57%. This reverses September's fall in share for Bing, from 9.48 per cent to 8.96 per cent. Google still dominates with 70.6% of searches in October ...
Yahoo! set to join real-time search party
28 Oct 2009 | by Gareth Jones, revolutionmagazine.com
by Google and Bing, which last week announced plans to integrate Twitter into their results pages....integrate such results for everyone using Yahoo! Search." Last week Google announced that it had partnered ...
OgilvyOne scoops Louis Vuitton global digital account
02 Oct 2009 | by Jacquie Bowser, Brand Republic
Court of Justice (ECJ) adviser last month rejected Louis Vuitton's claims that Google had infringed upon ...
COMMENT - Why hidden truths make good (direct response) advertising for Dixons
30 Sep 2009 | by Simon S Kershaw
's generation find their goodies in real shops, and then Google their way to an online bargain. Dixons have ...
Internet now bigger than TV, report says, driven by direct response advertising and e-commerce
30 Sep 2009 | by Noelle McElhatton
the advertising slump in general media, due to the strong demand for paid-for search on sites such as Google ...
Facebook becomes a major source of traffic for Capital One, a year after the brand axed direct mail
28 Sep 2009 | by Bill Britt, Marketing
According to research by Experian/Hitwise, Capital One has picked up a significant' amount of traffic from social networks sites, especially Facebook. It is now Capital One's second biggest source of traffic, and even overtook Google UK for one month earlier this year. Last year Capital One shifted a ...
MEDIA WATCH - As a General Election looms, digital marketing by political parties remains free of regulation
23 Sep 2009 | by Noelle McElhatton
%. Other nuggets from the interview: - Google is a much friendlier "frenemy" than they were six to nine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
