Promo Review: Guinness's 250th anniversary promotion
16 Mar 2009
. Branded merchandise can be appealing. A Google search on 'Guinness t-shirt' brings up 61,000 results ...
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Domino's Pizza vouchers are good food for the brand
02 Oct 2009 | by James Quilter
on the web. According to Hitwise three out of the top 10 searches for vouchers on Google involved pizza ...
Guinness's 250th anniversary promotion
16 Mar 2009
. Branded merchandise can be appealing. A Google search on 'Guinness t-shirt' brings up 61,000 results ...
Digital: Making your widget stand out
02 Oct 2008 | by Caitlin Fitzsimmons
,000 widgets available on Facebook alone, competition is fierce. Smith says the advent of Google Open Social ...
Bensons banks on Disney magic
01 Oct 2008 | by James Quilter
. Googling the Bensons name doesn't bring many happy customers and if this is a first step in changing ...
Digital: Winners that may be losing out
04 Jun 2008 | by James Quilter
To get an idea of how the web has affected sales promotion, enter "free competition" into the UK-only end of Google. You will be inundated with the opportunity to pick up anything from laptops to champagne receptions to fly-fishing kit. The growth of the internet has thrown up opportunities for brands ...
Digital: This time it's more personal
09 Apr 2008 | by Gareth Jones
, compared with 4.9 per cent for email services such as MSN Hotmail, Yahoo! Mail and Google Mail ...
Supporting act - Gordon Lee, Marketing director, DBApparel
02 Jan 2008 | by James Quilter
in that it s fun and sexy. One of the issues surrounding the brand is that it has become as generic as Google ...
Profile: Teaching the old dog new tricks
04 Oct 2007 | by Gemma O'Reilly
I didn t pay much attention to at school - and then hopefully invest in the next Google. - My ...
Licensing: Licensors seek to exploit the net
01 Sep 2007 | by Gemma O'Reilly
commissioned by search engine Google in 2006, Britons now spend more time on the web than watching TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
