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M&C Saatchi opens digital arm in India, China

was also chief creative at Google China. M C Saatchi-i China has already confirmed three clients ...

Chinese firms jump up brand value rankings

The report, which compares brands according to their dollar value worth, named Google as the number one brand in the world as it is the only brand to achieve a value of US$100 billion. Following Google on the list is Microsoft, which is worth $76.2 billion; Coca-Cola, with $67.6 billion; IBM, worth ...

Chinese sites in Baidu backlash

by Baidu earlierthis week, as well as partially block searches by Google and Yahoo, in order to protect ...

Google sells Performics search marketing business to Publicis

LONDON - Google has offloaded its Performics Search Marketing business to Publicis Groupe...to maximise their visibility on sites such as Google. It has over 130 search engine marketing clients, representing over 200 global brands. Google acquired Performics as part of its acquisition of online ... , Starcom MediaVest, Zenith-Optimedia and Denuo. Google, along with AOL, Yahoo! and Microsoft, became ...

Friendster appoints Google regional MD Kimber as global CEO

GLOBAL - Friendster has appointed Google’s regional MD for South Asia Richard Kimber (pictured...Kimber was selected based on his experience increasing Google s revenue in Asia-Pacific, opening offices in Singapore and Auckland, plus growing the search engine firm s Australian and Korean businesses. Prior to Google, Kimber served as global head of eMarketing and CEO of HSBC Internet Payment at HSBC ...

Nescafé turns to Lewis Hamilton for F1 promotion

, Habbo Hotel and Google Earth. The player with the most correct questions in the shortest time will win ...

Zenith rolls out search and mobile marketing tools

as on Google." The capability is operational in Australia, China, Taiwan, Singapore, India and Hong Kong ...

Y&R fortunes up despite setbacks in the region

moved to Google. The regional pitch for OCBC Bank is under review. McClennan countered that Y R s win ...

GroupM Philippines hires ex-actor as digital consultant

of advertising. I instantly thought, I want to be this guy, he said. "One Google search and a flurry of e ...

iPhone sets a benchmark

link to Google s homepage via a wireless connection. Models offered by other makers automatically link ... , such as mobile search. Marketers will put more emphasis in adapting search for mobile, even on Google. Apple ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.