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Brand barometer: High-street beauty brands, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Sector Insight: soap, bath and shower

, bath and shower products (%) by company, 2010 {"dataSourceUrl":"//docs.google ...

Unilever tops 2012 Marketing Society Awards nominations

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

that the result was 'much better work'. Dan Cobley, vice-president and managing director of Google UK ...

Brand barometer: Nappies, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Getting behind the IAB figures: Media experts on the rise of mobile

Described by Google s Eric Schmidt last summer as a "consumer-led revolution" where all of the "really, really clever stuff is going to happen" from a development point of view, the jury was out ... browsing experience, this means that people naturally search more on Google leading to more paid search ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...

Commercial TV and radio remain strong in Q1

.4 billion in 2011 , boosted by a raft of new broadcast advertisers, including Google, Groupon and Avios. A ... on Twitter @DurraniMix Ad expenditure in m by medium {"dataSourceUrl":"//docs.google ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.