What goes online
04 Jun 2007 | by Keith O'Brien
or to underwhelming appetite, those ad displays are few and far between. But, as demonstrated with Google ...
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AIA develops landmark effort
26 Jun 2007 | by Tanya Lewis
For its 150th anniversary, the American Institute of Architects (AIA) teamed up with Google Earth.... There s] synergy between Google Earth and what architects do. Strategy AIA created a Google Earth ... -funded nationwide community-enhancement initiative. Google wanted to show how to use Google Earth layers. A video for YouTube, which Google had recently acquired, was created to showcase AIA layers and Google Earth ...
Press releases go the DTC route
11 Jul 2006 | by Lisa LaMotta
up with search engines like Google and Yahoo to allow for maximum exposure through search engine ... , and it goes to Yahoo, Google, MSN, AOL, and this is where consumers are looking for news," says Michael ...
Interview: Charles Fishman
09 May 2006
, it became a loathed entity. You can draw some parallels to feelings about Microsoft and Google ...
Interview: John Kuch
18 Apr 2006
of a passion for music. They came from the ranks of eBay, Yahoo, and Google. We all wear a lot ...
Interview: Choire Sicha
10 Apr 2006
will be micropayments managed through a central source, probably through Google. In three years, when we all have a Google/Pay Pal account or whatever it is, and we'll all be able to click one button to pay 12 cents ...
Marketers: Start your search engines
23 Jan 2006 | by Keith O'Brien
-in search database. Google, for the most part, uses automation for search results, but the company showed a large sign that it is pondering a more human element approach. That sign is Google Base, a searchable database where users can upload information, rather than its traditional search, in which Google spiders ...
Brand 2.0
29 Dec 2005 | by Andrew Gordon
, as every other major brand will be there -- Microsoft, Intel, Yahoo, Google, Verizon, and Kodak are among ... with Dell's customer service, a story many Google-ing media picked up on. And in its third quarter, Dell ...
'Google Story' is a worthwhile search
19 Dec 2005 | by Keith O'Brien
Alan Cohen, a VP of wi-fi service provider Airespace, once famously said, "If I can operate Google...If this is true, then The Google Story could be that company's Bible. While the book is written ... , it is filled with insider revelations from page one, where you learn that Google's database is run on scores ... little too intent on constantly reminding readers of Google's "Don't be evil" creed, to the point where ...
Yahoo adds muscle to podcasting arena
24 Oct 2005
beats Google to the punch with its podcast search Based on 102 print, online, and broadcast media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
