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BMW sponsors 2007 TED conference, previous podcasts

include Adobe, Apple, Google, and WNYC (New York Public Radio). BMW, as a purveyor of digital media ...

Mazda's focus for car launch is online

The company this week launched a promotion with Google Earth, "The Mazda CX-7 Earth Search Sweepstakes," developed collaboratively by its AOR Doner, and adjunct agencies Proxicom, and Sarkissian Mason. The effort, running through June and dangling a new CX-7 and other prizes, lets consumers search the globe ...

Broadcast PR firms embracing media changes

Medialink last week announced that it has begun to offer such content on public databases like Yahoo! and Google video, as well as mobile devices such as iPods. Laurence Moskowitz, president and CEO of Medialink, said the direct-to-consumer model of video has gotten a higher profile as the media environment ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.