ANALYSIS Corporate Case Study: PR entrée puts Eaton Vance on the media's radar
21 Jun 2004 | by Tom Acitelli
the household name that I think they are becoming. They didn't really have any presence in the press to speak of ...
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Putting Dow in context key to coverage
06 Nov 2006 | by David Ward
traders, but they do recognize that half of all US households own stock, largely though their retirement ...
PROFILE: McMullen makes sure she's working for a good cause
12 Jan 2004 | by John N. Frank
Melinda McMullen grew up in a PR household. The California native's father was a noted PR pro at Pacific Bell. But it wasn't until McMullen worked as an intern at Ketchum in the mid-1970s that the PR bug bit her. Except for a brief but noteworthy detour into entrepreneurship and community service ...
ANALYSIS: Recovery of fund industry hinges on rebuilding trust
24 Nov 2003 | by Melanie Shortman
in assets and nearly half of all American households own mutual-fund shares. It is no surprise, then ...
Sard charged with helping sell Sears' credit-card unit
07 Apr 2003 | by Paul Cordasco
." Although the average consumer associates Sears with stores selling appliances, electronics, tools, and home ...
REGIONAL FOCUS: A leaner, meaner Midwest
19 Aug 2002 | by JOHN N. FRANK
has also helped the region's economy, which includes household appliance makers, like Maytag in Iowa ...
Mutual funds realize PR lends credibility
03 Jun 2002 | by PAUL CORDASCO
household name, said Gariepy. But if an investment adviser can show an investor who hasn't heard of us ...
Insurance firm abandons image-damaging mortgage loan cover
30 Jul 2001 | by JOHN FRANK
PROSPECT HEIGHTS, IL: Household International has discontinued a controversial type of homeowner ... in the decision," admitted Craig Streem, VP corporate relations and communications. Household joins Citi ... and Household had been the two largest lenders offering the product. The Association of Community ...
Dems’ communication strategy is a hit
28 Aug 2000 | by KIMBERLY KRAUTTER
on the parochial. We re about customized campaigns and delivering information to individual households ...
MEDIA: If a client knows dough, this show is Right on the Money
12 Jun 2000 | by JOHN FRANK
almost dollars 900 billion this year, with 55 to 60 million households carrying a balance of dollars ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
